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Primeo
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Inside Primeo

Made slowly, in our own studio (1/5)Made slowly, in our own studio (2/5)Made slowly, in our own studio (3/5)Made slowly, in our own studio (4/5)Made slowly, in our own studio (5/5)

Made slowly, in our own studio

Every Primeo piece is cut, stitched and finished in our own studio — a light-filled workshop where tailors are paid fairly and trained in the craft of slow clothing. We produce in small batches so nothing goes to waste, and every garment is checked by hand before it reaches you.

Our Story

Why Primeo?

Pure, breathable cotton (1/5)Pure, breathable cotton (2/5)Pure, breathable cotton (3/5)Pure, breathable cotton (4/5)Pure, breathable cotton (5/5)

Pure, breathable cotton

We weave with 100% natural cotton and cotton-silk — no poly blends, ever. Cool in summer, soft all year.

Plant-based dyes (1/5)Plant-based dyes (2/5)Plant-based dyes (3/5)Plant-based dyes (4/5)Plant-based dyes (5/5)

Plant-based dyes

Indigo, madder, pomegranate and iron — our colours come from plants, not petrochemicals.

Fair, in-house craft (1/5)Fair, in-house craft (2/5)Fair, in-house craft (3/5)Fair, in-house craft (4/5)Fair, in-house craft (5/5)

Fair, in-house craft

Cut and stitched in our own studio by artisans paid above the living wage.

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